Does the number 569 million sound like a lot to you? This is the population of Latin America. How about the 46.9 million Hispanics living in the United States? Hispanics already comprise the largest U.S. minority…
The First Fifteen Minutes:
Courting Business in Latin America
Courting business relationships in Latin America is a delicate dance. Making a good first impression is the first step; maintaining a positive relationship is the ultimate goal. Avoid making the mistakes that could cost you a contract. Your hosts won’t tell you when you unknowingly offend! Any one of the insights contained in this succinct, easy-to-read guide of cultural Do’s and Don’ts could help you close the deal. The ebook version makes a great travel companion. The print version has extra material to challenge the reader!
Deciphering the Latino Consumer:
A Guide for Employers, Professionals, Retailers and Business Travelers
Deciphering the Latino Consumer is a practical guide to improving working relationships between Anglos and Latinos. It’s the perfect resource for U.S. professionals, retailers and social service workers dealing with Spanish-speaking customers, clients and employees in their offices, their shops and their jobs. For business executives looking to expand into Latin America, it is a must-read before traveling so to avoid serious mistakes that may jeopardize potential partnerships. The many executable tips are sure to stimulate the reader to create his or her own ideas.