Description
2-hour CE unit online course for licensed healthcare professionals vital for providers serving Latino communities. Improving health outcomes is easy when you’re culturally informed! Downloadable certificate of completion.
Description LAUNCHED!
Easy-to-learn Spanish language basic training certificate progam for managers who need to communicate instructions to their Spanish-speaking housekeeping staff. BONUS: Includes a cultural competency component.
Description LAUNCHED!
The Boot Camp Modules cover everything you need to know about pronunciation, spelling, written accents, and more! Divided into bite-sized chunks, with built-in redundancy, move through them at your own pace and measure your progress throughout. Video, audio and lots of practice!
Description
A wide-ranging training program that teaches non-bilingual officers strategies for interacting with Hispanics on the job. Upon successful completion, officers receive a certificate qualifying them for in-service CE credits. Contact us about partnering to deliver this content.
Description
Courting business relationships in Latin America is a delicate dance. Making a good first impression is the first step; maintaining a positive relationship is the ultimate goal. Avoid making the mistakes that could cost you a contract. Your hosts won’t tell you when you unknowingly offend! Any one of the insights contained in this succinct, easy-to-read guide of cultural Do’s and Don’ts could help you close the deal.
Description
Deciphering the Latino Consumer is a practical guide to improving working relationships between Anglos and Latinos. It’s the perfect resource for U.S. professionals, retailers and social service workers dealing with Spanish-speaking customers, clients and employees in their offices, their shops and their jobs.
by Lori Madden, Ph.D.
Studies reveal that 70% or more of recent immigrants from Latin America use herbal or other alternative remedies[1], but many of them do not self-disclose this information to their physicians. You can imagine the potential risks of contraindications in treating these patients. Why might Latin American immigrant patients interacting with the U.S. healthcare system not share this information with their doctors?
Read more...by Lori Madden, PhD
William (Billy) Farias is not what one would call “diplomatic.” He speaks his mind without reservation. This is contrary to the indirect mode of communication that most Latin Americans use, so when the Clearwater, Florida police department chose him as the liaison officer to head their new Hispanic outreach initiative in 2000, he faced a challenge.
Read more...by Lori Madden, PhD
Does the number 569 million sound like a lot to you? This is the population of Latin America. How about the 46.9 million Hispanics living in the United States? Hispanics already comprise the largest U.S. minority. If you want to attract the increasing purchasing power of the Hispanic consumer, learn more about the culture. Here’s a good start.
Read more...by Lori Madden, PhD
No one in business needs to be convinced of the benefits of tapping into U.S. Hispanic purchasing power. The U.S. Hispanic market is vast and will continue to increase over time. There are several trends in favor of businesses that cater to this segment of the market:
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Dr. Lori Madden is a professor of foreign languages with a B.A. (Hood College), M.A. (University of Delaware) and Ph.D. (University of Florida) in Spanish, Portuguese and Latin American Literature. She is on faculty at St. Petersburg College. Dr. Madden has resided in Spain, Brazil and Costa Rica. 
