The First Fifteen Minutes Courting Business in Latin America.

The First Fifteen Minutes: Courting Business in Latin America

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Courting business relationships in Latin America is a delicate dance.  Making a good first impression is the first step; maintaining a positive relationship is the ultimate goal.  Avoid making the mistakes that could cost you a contract.  Your hosts won’t tell you when you unknowingly offend!  Any one of the insights contained in this succinct, easy-to-read guide of cultural Do’s and Don’ts could help you close the deal.  The ebook version makes a great travel companion.  The print version has extra material to challenge the reader!


“For first-time business travelers to South America… The First Fifteen Minutes: Courting Business in Latin America is a must read.”

-Joe Navarro
, Author of the International Best Seller, What Every Body is Saying

“Quick read.  No frills.  On point.  Whether your interest in Latin America is cultural or economic, this book will deliver the tips you need to succeed.  If you can execute, you will have an enjoyable experience in Latin America as well as new eyes with which to see our world.  Best of all, you will return home a better American.”

-Lisa K. Hickey
, International Alliance for Women, President-Elect

“American companies may be surprised to find out that they have forgotten a simple aspect of doing business – good old fashion deference, humility and respect of our customers.  This book points out that by understanding our customers’ behaviors we can sharpen up our own business skills, develop better business strategies and possibly be more effective in deciphering our Latino customer.  A good piece of advice for American companies going into Latin America – ‘Check your egos at the border’.”

-Tom C.
, Finance Manager, international defense contractor

Deciphering the latino consumer. For business executives looking to expand into Latin America.

Deciphering the Latino Consumer: A Guide for Employers, Professionals, Retailers and Business Travelers

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Deciphering the Latino Consumer is a practical guide to improving working relationships between Anglos and Latinos.  It’s the perfect resource for U.S. professionals, retailers and social service workers dealing with Spanish-speaking customers, clients and employees in their offices, their shops and their jobs.  For business executives looking to expand into Latin America, it is a must-read before traveling so to avoid serious mistakes that may jeopardize potential partnerships.  The many executable tips are sure to stimulate the reader to create his or her own ideas.


“…an invaluable resource for anyone involved in business, education, law enforcement and a host of other activities that brings one in contact with Hispanics in the United States and abroad.  This practical handbook introduces the Anglo-American to the Latino world by providing insights into the character, customs and traditions of the largest minority group in the U.S. …”

— Helen V. Jones
, Former Supervisor of Foreign Languages and ESL, Virginia Dept. of Education

“… Having spent close to 10 years in management in South Florida, this book would have greatly advantaged me to be a more effective leader when working with diverse cultures.  In my current role, conducting business in Puerto Rico, there are a number of points in the book that cause me to reflect on how best to interact when conducting business on the island. ….”

— Jeff Becker
, Director of Business Development, ARAMARK